act 3 — scene 1

Traits of Edutainment 3.0

History doesn’t repeat itself... but it sure does
rhyme. Just as Edutainment 1.0 was childhood, and Edutainment 2.0 was adolescence, Edutainment 3.0 is maturing but still with an energy and curiosity. It’s time for Young Adulthood.

Let’s start with our formula...

Learn more about the magic formula here.

Eight Traits

Beyond these four elements, Edutainment 3.0 also shares many of the traits of today’s young adults:

Digitally Native

People who grew up in the era of ubiquitous technology, including computers and the internet, and who can navigate both with ease.

Energetic, Vibrant, Connected

People who are optimistic about life and the future. They are willing to lean into their curiosity and are empowered by connectivity to the internet, which allows them to fulfill their curiosity because answers are at the palm of their hands.

Seeking Transformative Experiences

People who want to transcend the present so they can experience feelings of ecstasy or shifts in their inner modes of being.

Exploring a Wide Range of Ideas, Themes, and Influences

People who are open-minded, liberal, and seek adventures. They are willing to go to great lengths to fulfill their curiosity.

Work & Play (& Life) Intertwine

People who philosophically consider the importance of work and play and life together. This includes exploring how work fits into their life and values.

Socially Engaged

People who are involved with communities both in real life and online. They are considered active participants.

Looking for Ownership

People who want their voices to be heard. They also want their voices to shape the future of their world.

Using Pop Culture to Learn Soft Skills

People who use pop culture as a reference point for how they should act and interact in the world.

These 8 traits of today’s young adults create two emerging thought tribes and are dividing people accordingly... As with Edutainment 2.0, there are two broad schools of thought:

“Online learning doesn't work. Edutainment definitely doesn’t.”
“I’m excited about hybrid / online, and am looking for ways to make it better.”

If we’ve learned anything from the past it’s that generational battles between old and young tend to up not as a question of “if”... but “how.”

The Sesame Street team acknowledged back in the late 60s that young people’s reality is through television. Today, it’s the internet, and more specifically, smartphones.

Yet as well as being energetic explorers, today’s young people are nervous about the future.

“A lot of Gen Z say they can’t or simply don’t want to dream and hope, for fear of risking disappointment.”
- Jay Richards, Founder, Imagen

Can the new wave of Edutainment provide not only an escape but also opportunity?

We believe it can.